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How we handle and protect your information.
This Privacy Policy explains how Amity Studio Limited collects, uses, stores and protects personal data when you visit our website, contact us, work with us, take part in one of our productions, or interact with our services. Amity Studio Limited is a London-based creative production company working across social-first content, campaigns, events, production and post-production. Amity Studio Limited is registered with the Information Commissioner’s Office under reference ZB308637.
1. Who we are
Amity Studio Limited is the data controller for the personal data described in this Privacy Policy. Organisation name: Amity Studio Limited ICO registration reference: ZB308637 Email: contact@amitystudio.co.uk Address: 33 Wadeson Street, London, E2 9DR
2. Information we collect
We may collect and process the following types of personal data: • Client and business contact details, such as names, email addresses, phone numbers, company names and job titles. • Enquiry and project brief information. • Production documents, call sheets, shoot schedules and project logistics. • Contracts, invoices, purchase orders, payment details and accounting information. • Supplier, freelancer, crew and contributor contact details. • Talent, contributor and release form information. • Video footage, photographs, audio recordings and behind-the-scenes material. • Communications with clients, agencies, suppliers, freelancers, crew, talent and contributors. • Website usage data, cookie data and analytics information. • Marketing preferences and newsletter sign-ups, where relevant.
3. How we use your information
We use personal data to: • Respond to enquiries and new business requests. • Prepare quotes, proposals, treatments and project documents. • Plan, produce, edit and deliver creative projects. • Manage client, agency, supplier, freelancer, crew and contributor relationships. • Arrange shoots, call sheets, contracts, release forms and production logistics. • Create, store, edit, transfer and deliver production assets. • Maintain accounting, tax, insurance and business records. • Improve our website, services, workflows and internal processes. • Share updates, marketing or portfolio material where permitted. • Comply with legal, regulatory, contractual and insurance obligations.
4. Lawful bases for using personal data
• Contract: where we need to use personal data to respond to enquiries, deliver projects, manage suppliers, pay freelancers or fulfil agreements. • Legitimate interests: where we use personal data to operate and promote our business, manage relationships, improve our services, protect our work and keep appropriate business records. • Consent: where we ask for permission, such as for certain marketing, non-essential cookies or specific uses of image, likeness, contribution or personal data. • Legal obligation: where we need to keep records or comply with tax, accounting, company, regulatory or legal requirements.
5. Production, footage and contributor data
As part of our production work, we may collect and process personal data contained in video footage, photographs, audio recordings, release forms, call sheets, production documents and project communications. Where we film contributors, talent, guests, crew or members of the public, we will use appropriate production agreements, release forms, consent forms, signage, location notices or other notices depending on the project and filming context. We may use completed project materials for client delivery, internal records, portfolio use, case studies, showreels and marketing where we have appropriate permission or another lawful basis to do so.
6. Sharing information
We do not sell personal data. We may share personal data with: • Clients and agency partners involved in a project. • Production crew, freelancers, suppliers and contractors. • Post-production partners, editors, colourists, sound designers and other creative collaborators. • Cloud storage, file transfer, production and project management platforms. • Accounting, legal, insurance and professional advisers. • Website hosting, analytics, email and marketing service providers. • Regulators, authorities or other parties where legally required.
7. Suppliers and service providers
We use trusted third-party tools and suppliers to help us run our business and deliver projects. These may include cloud storage, email, production management, accounting, editing, file transfer, website hosting, analytics and communication services. Where required, we use contracts or appropriate safeguards with suppliers who process personal data on our behalf.
8. International transfers
Some of the platforms, suppliers or service providers we use may process personal data outside the UK. Where this happens, we take steps designed to ensure appropriate safeguards are in place, such as using providers with suitable contractual protections or recognised transfer mechanisms.
9. How long we keep information
We keep personal data only for as long as necessary for the purpose it was collected, including for project delivery, legal, accounting, tax, insurance, contractual and legitimate business purposes. As a general guide: • Project files may be kept for a reasonable period after project completion. • Financial and accounting records may be kept for legal and tax purposes. • Marketing data is kept until you unsubscribe, opt out or ask us to remove it. • Production footage, project assets and final deliverables may be archived where needed for client delivery, legal records, portfolio use, future edits or legitimate business purposes. • Release forms, contracts and permissions may be kept for as long as they are needed to evidence rights, permissions and usage. We review, delete or archive information where it is no longer needed.
10. Cookies and analytics
Our website may use cookies and similar technologies to make the website work, understand how it is used and improve the experience. Essential cookies may be used to provide core website functionality. Analytics, marketing or other non-essential cookies will only be used where required consent has been given. You can manage or withdraw your cookie preferences through our cookie banner or through your browser settings.
11. How we protect information
We use appropriate technical and organisational measures to protect personal data. This may include access controls, password protection, secure cloud storage, limited access to project files and internal processes for handling sensitive production materials. Only people who need access to personal data for a project or business purpose are given access.
12. Your rights
Depending on the circumstances, you may have the right to: • Access the personal data we hold about you. • Ask us to correct inaccurate or incomplete information. • Ask us to delete your personal data. • Object to or restrict certain processing. • Withdraw consent where we rely on consent. • Request a copy of your data in a portable format. To make a request, please contact us using the details below. You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how we handle your personal data.
13. Contact us
For privacy questions, requests or concerns, please contact: Amity Studio Limited Email: contact@amitystudio.co.uk Address: 33 Wadeson Street, London, E2 9DR ICO registration reference: ZB308637
