Black Mirror S7: Nubbin
Making a fictional product feel real.
For Black Mirror, we helped bring Nubbins out of the show and into culture - creating a stunt activation that made audiences question whether the product was real. We built shoot scenarios, social content and brand-partner moments that pushed the idea across Netflix-owned channels, partner channels and organic TikTok conversation.
Client
Netflix
Released
Timeframe
6 months
Project Type
IP Amplification Campaign
Role / Services
Ideation / Production / Post-Production / Brand Partnerships / Social Distribution
Black Mirror S7: Nubbin
Overview
We built a stunt-led social campaign around real-world scenarios, creator-style clips and brand-partner moments - designed to make audiences stop, question what they were seeing and share the idea as if it was happening for real.
Nubbins began as a product inside Black Mirror. Our job was to make it feel like it had escaped the show.
Black Mirror S7: Nubbin
The Challenge
For a Black Mirror launch, standard promo content was never going to be enough. The campaign needed to behave like the show itself: unsettling, playful and just believable enough to spark conversation.
The challenge was to blur the line between fiction and reality without over-explaining the joke. Every asset had to feel native to the feed, simple to understand and strong enough to travel through audiences, media outlets and partner brands.
Black Mirror S7: Nubbin
The Solution
We developed a stunt activation that placed Nubbins into everyday situations and shot the reactions as social-first content. Instead of presenting the product as marketing, we treated it like something the public had discovered.
Black Mirror S7: Nubbin
Black Mirror S7: Nubbin
Performance Results
The campaign turned Nubbins into a talking point beyond the series launch, helping a fictional product become a shareable piece of culture in its own right.
Campaign Views
Across the Nubbin campaign ecosystem
Reels Created
Social-first assets produced for launch
Brand Partnerships
Partner moments created to extend reach
The campaign generated 500M+ views, hundreds of earned media mentions and helped Nubbins become a pop-culture meme in its own right.
Black Mirror S7: Nubbin
Final thoughts
By treating Nubbins like a real product launch rather than a piece of promo, the campaign gave Black Mirror a social-native idea that fans, media and partner brands could participate in. It showed how IP amplification can move beyond trailers and BTS into a living cultural moment.
Next Project
Black Mirror S7: Nubbin
Making a fictional product feel real.
For Black Mirror, we helped bring Nubbins out of the show and into culture - creating a stunt activation that made audiences question whether the product was real. We built shoot scenarios, social content and brand-partner moments that pushed the idea across Netflix-owned channels, partner channels and organic TikTok conversation.
Client
Netflix
Released
Timeframe
6 months
Project Type
IP Amplification Campaign
Role / Services
Ideation / Production / Post-Production / Brand Partnerships / Social Distribution
Black Mirror S7: Nubbin
Overview
We built a stunt-led social campaign around real-world scenarios, creator-style clips and brand-partner moments - designed to make audiences stop, question what they were seeing and share the idea as if it was happening for real.
Nubbins began as a product inside Black Mirror. Our job was to make it feel like it had escaped the show.
Black Mirror S7: Nubbin
The Challenge
For a Black Mirror launch, standard promo content was never going to be enough. The campaign needed to behave like the show itself: unsettling, playful and just believable enough to spark conversation.
The challenge was to blur the line between fiction and reality without over-explaining the joke. Every asset had to feel native to the feed, simple to understand and strong enough to travel through audiences, media outlets and partner brands.
Black Mirror S7: Nubbin
The Solution
We developed a stunt activation that placed Nubbins into everyday situations and shot the reactions as social-first content. Instead of presenting the product as marketing, we treated it like something the public had discovered.
Black Mirror S7: Nubbin
Black Mirror S7: Nubbin
Performance Results
The campaign turned Nubbins into a talking point beyond the series launch, helping a fictional product become a shareable piece of culture in its own right.
Campaign Views
Across the Nubbin campaign ecosystem
Reels Created
Social-first assets produced for launch
Brand Partnerships
Partner moments created to extend reach
The campaign generated 500M+ views, hundreds of earned media mentions and helped Nubbins become a pop-culture meme in its own right.
Black Mirror S7: Nubbin
Final thoughts
By treating Nubbins like a real product launch rather than a piece of promo, the campaign gave Black Mirror a social-native idea that fans, media and partner brands could participate in. It showed how IP amplification can move beyond trailers and BTS into a living cultural moment.
Next Project
Black Mirror S7: Nubbin
Making a fictional product feel real.
For Black Mirror, we helped bring Nubbins out of the show and into culture - creating a stunt activation that made audiences question whether the product was real. We built shoot scenarios, social content and brand-partner moments that pushed the idea across Netflix-owned channels, partner channels and organic TikTok conversation.
Client
Netflix
Released
Timeframe
6 months
Project Type
IP Amplification Campaign
Role / Services
Ideation / Production / Post-Production / Brand Partnerships / Social Distribution
Black Mirror S7: Nubbin
Overview
We built a stunt-led social campaign around real-world scenarios, creator-style clips and brand-partner moments - designed to make audiences stop, question what they were seeing and share the idea as if it was happening for real.
Nubbins began as a product inside Black Mirror. Our job was to make it feel like it had escaped the show.
Black Mirror S7: Nubbin
The Challenge
For a Black Mirror launch, standard promo content was never going to be enough. The campaign needed to behave like the show itself: unsettling, playful and just believable enough to spark conversation.
The challenge was to blur the line between fiction and reality without over-explaining the joke. Every asset had to feel native to the feed, simple to understand and strong enough to travel through audiences, media outlets and partner brands.
Black Mirror S7: Nubbin
The Solution
We developed a stunt activation that placed Nubbins into everyday situations and shot the reactions as social-first content. Instead of presenting the product as marketing, we treated it like something the public had discovered.
Black Mirror S7: Nubbin
Black Mirror S7: Nubbin
Performance Results
The campaign turned Nubbins into a talking point beyond the series launch, helping a fictional product become a shareable piece of culture in its own right.
Campaign Views
Across the Nubbin campaign ecosystem
Reels Created
Social-first assets produced for launch
Brand Partnerships
Partner moments created to extend reach
The campaign generated 500M+ views, hundreds of earned media mentions and helped Nubbins become a pop-culture meme in its own right.
Black Mirror S7: Nubbin
Final thoughts
By treating Nubbins like a real product launch rather than a piece of promo, the campaign gave Black Mirror a social-native idea that fans, media and partner brands could participate in. It showed how IP amplification can move beyond trailers and BTS into a living cultural moment.
Next Project
Tell us the story.
We'll make it travel.
For briefs, partnerships, launches, events and strange ideas:
Tell us the story.
We'll make it travel.
For briefs, partnerships, launches, events and strange ideas:
Tell us the story.
We'll make it travel.
For briefs, partnerships, launches, events and strange ideas: