McLaren Esports: 2026 Driver Announcement
A cinematic driver reveal for McLaren Esports’ new era.
McLaren Esports needed a cinematic driver announcement for its 2026 season. We produced a data-led reveal film and photography package across MTC and Amity Studio.
Client
McLaren
Released
Timeframe
3 shoot days + post-production schedule
Project Type
Driver Announcement Film / Photography Campaign
Role / Services
Production / Direction / Photography / Studio Production / Post Production / Graphics
McLaren Esports: 2026 Driver Announcement
Overview
We created a hero film built around a glitchy computer-like system that analyses past driver performance, generates insights and gradually reveals the drivers, their new kits and the season ahead.
The 2026 driver announcement needed to do more than introduce a roster. It had to signal a new McLaren Esports identity, using the language of performance data, analysis and racing technology.
McLaren Esports: 2026 Driver Announcement
The Challenge
McLaren Esports needed a launch film that felt premium, technical and true to the world of elite racing. The challenge was to make the announcement feel like a performance system coming online, not just a standard team reveal.
The production also had to cover multiple creative outputs across different locations: hero film scenes, sim rig moments, team kit photography, GP media photography, PUMA lifestyle assets, data screen B-roll and laser/projection setups.
McLaren Esports: 2026 Driver Announcement
The Solution
We structured the film around three phases: a digital system loading, the drivers being analysed through performance data, and a final reveal of the new team. Silhouettes, close-ups, lasers, thermal-style visuals and data overlays created a world of racing intelligence.
McLaren Esports: 2026 Driver Announcement
McLaren Esports: 2026 Driver Announcement
Performance Results
The final campaign gave McLaren Esports a high-impact launch asset that introduced its 2026 drivers through a distinctive visual system, connecting the team reveal to performance, data and the Never Stop Racing mindset.
Shoot Days
Across MTC and Amity Studio
Drivers Revealed
Alfie Butcher, Jake Benham and Wilson Hughes
Organic Views
Across social platforms
Alongside the hero film, the production created a wider visual asset bank including GP media photography, team kit photography, PUMA lifestyle photography, data-led visuals and post-produced graphics for the new season identity.
McLaren Esports: 2026 Driver Announcement
Final thoughts
By combining McLaren Technology Centre access, Amity Studio production, laser/projection setups, photography and a structured post-production schedule, Amity helped turn a driver announcement into a cinematic identity launch for McLaren Esports.
Previous Project
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McLaren Esports: 2026 Driver Announcement
A cinematic driver reveal for McLaren Esports’ new era.
McLaren Esports needed a cinematic driver announcement for its 2026 season. We produced a data-led reveal film and photography package across MTC and Amity Studio.
Client
McLaren
Released
Timeframe
3 shoot days + post-production schedule
Project Type
Driver Announcement Film / Photography Campaign
Role / Services
Production / Direction / Photography / Studio Production / Post Production / Graphics
McLaren Esports: 2026 Driver Announcement
Overview
We created a hero film built around a glitchy computer-like system that analyses past driver performance, generates insights and gradually reveals the drivers, their new kits and the season ahead.
The 2026 driver announcement needed to do more than introduce a roster. It had to signal a new McLaren Esports identity, using the language of performance data, analysis and racing technology.
McLaren Esports: 2026 Driver Announcement
The Challenge
McLaren Esports needed a launch film that felt premium, technical and true to the world of elite racing. The challenge was to make the announcement feel like a performance system coming online, not just a standard team reveal.
The production also had to cover multiple creative outputs across different locations: hero film scenes, sim rig moments, team kit photography, GP media photography, PUMA lifestyle assets, data screen B-roll and laser/projection setups.
McLaren Esports: 2026 Driver Announcement
The Solution
We structured the film around three phases: a digital system loading, the drivers being analysed through performance data, and a final reveal of the new team. Silhouettes, close-ups, lasers, thermal-style visuals and data overlays created a world of racing intelligence.
McLaren Esports: 2026 Driver Announcement
McLaren Esports: 2026 Driver Announcement
Performance Results
The final campaign gave McLaren Esports a high-impact launch asset that introduced its 2026 drivers through a distinctive visual system, connecting the team reveal to performance, data and the Never Stop Racing mindset.
Shoot Days
Across MTC and Amity Studio
Drivers Revealed
Alfie Butcher, Jake Benham and Wilson Hughes
Organic Views
Across social platforms
Alongside the hero film, the production created a wider visual asset bank including GP media photography, team kit photography, PUMA lifestyle photography, data-led visuals and post-produced graphics for the new season identity.
McLaren Esports: 2026 Driver Announcement
Final thoughts
By combining McLaren Technology Centre access, Amity Studio production, laser/projection setups, photography and a structured post-production schedule, Amity helped turn a driver announcement into a cinematic identity launch for McLaren Esports.
Previous Project
Next Project
McLaren Esports: 2026 Driver Announcement
A cinematic driver reveal for McLaren Esports’ new era.
McLaren Esports needed a cinematic driver announcement for its 2026 season. We produced a data-led reveal film and photography package across MTC and Amity Studio.
Client
McLaren
Released
Timeframe
3 shoot days + post-production schedule
Project Type
Driver Announcement Film / Photography Campaign
Role / Services
Production / Direction / Photography / Studio Production / Post Production / Graphics
McLaren Esports: 2026 Driver Announcement
Overview
We created a hero film built around a glitchy computer-like system that analyses past driver performance, generates insights and gradually reveals the drivers, their new kits and the season ahead.
The 2026 driver announcement needed to do more than introduce a roster. It had to signal a new McLaren Esports identity, using the language of performance data, analysis and racing technology.
McLaren Esports: 2026 Driver Announcement
The Challenge
McLaren Esports needed a launch film that felt premium, technical and true to the world of elite racing. The challenge was to make the announcement feel like a performance system coming online, not just a standard team reveal.
The production also had to cover multiple creative outputs across different locations: hero film scenes, sim rig moments, team kit photography, GP media photography, PUMA lifestyle assets, data screen B-roll and laser/projection setups.
McLaren Esports: 2026 Driver Announcement
The Solution
We structured the film around three phases: a digital system loading, the drivers being analysed through performance data, and a final reveal of the new team. Silhouettes, close-ups, lasers, thermal-style visuals and data overlays created a world of racing intelligence.
McLaren Esports: 2026 Driver Announcement
McLaren Esports: 2026 Driver Announcement
Performance Results
The final campaign gave McLaren Esports a high-impact launch asset that introduced its 2026 drivers through a distinctive visual system, connecting the team reveal to performance, data and the Never Stop Racing mindset.
Shoot Days
Across MTC and Amity Studio
Drivers Revealed
Alfie Butcher, Jake Benham and Wilson Hughes
Organic Views
Across social platforms
Alongside the hero film, the production created a wider visual asset bank including GP media photography, team kit photography, PUMA lifestyle photography, data-led visuals and post-produced graphics for the new season identity.
McLaren Esports: 2026 Driver Announcement
Final thoughts
By combining McLaren Technology Centre access, Amity Studio production, laser/projection setups, photography and a structured post-production schedule, Amity helped turn a driver announcement into a cinematic identity launch for McLaren Esports.
Previous Project
Next Project
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Tell us the story.
We'll make it travel.
For briefs, partnerships, launches, events and strange ideas: